Four Runstad Center students participated in the 2nd Annual CoreNet Global Challenge, in which student teams from universities around the world apply their education to one real-world issues facing companies around the world: how to attract, retain and motivate the next generation of knowledge workers. Putting themselves in the position of a consulting team to a large, multinational corporation, Hang Yin, Zi Cai, Youyang Wang, and Mingzhe Wang, developed an approach that fully reflected the diversity and experience of their team. “…We identified several key questions that we can investigate and address in the final competition, such as: in many organizations, leaders make decisions on what kind of space/culture one organization should have. However, is there a way to improve so that employees can make decisions on space or culture, or if there is a mechanism for leaders to better understand what their employees truly want,” reflects Hang. The team was advised by CoreNet Washington members and faculty advisor Kelli Leith.
Hang adds, “I think this competition provides us a good opportunity to stretch our thinking on how to make an organization more attractive. More specifically, we spent time doing research, narrowing down our topics, discussing and providing our answers, and networking and asking for feedback during this competition. Considering none of us had opportunities making corporation strategy directly, we thought that this competition made us a really valuable experience.” While the team’s submission was not selected for the final round in Philadelphia, their application will still be considered for the CoreNet competition in Shanghai in 2017. In preparation for this potential, the Runstad team will be looking at the Philadelphia winners’ proposals, and reflect on potential upsides to include in their own proposal.