Skip to content

What is corporate real estate?

What is corporate real estate ? Well first it is one of the Runstad Centers three options for specialization in the Masters of Real Estate Program. It is a unique offering not readily available from any other National Program. CoreNet is a major supporter of this academic discipline and has defined Corporate Real Estate Service as follows…

Microsoft Bellevue Campus
MSRE students visit the Microsoft Campus during New Student Orientation

Corporate real estate is the real property used by a company for its own operational purposes. It provides corporations with a productive environment to house employees, manufacture and distribute products, and provide services to the market. Corporate real estate touches all classes of property, land and buildings such as office facilities, data centers, manufacturing facilities, logistic centers, corporate headquarters, distribution facilities, retail stores and hotels. Historically, corporate real estate professionals focused on managing the physical property for the business. They were charged with acquiring, maintaining, and disposing of real estate throughout the “lifecycle,” or useful life, of any property.

Certainly, those functions still remain at the core of corporate real estate. However, the business landscape is changing and the role of corporate real estate continues to evolve. Now more than ever, corporate real estate professionals are charged with partnering with the business and adding strategic value. More corporations are now viewing real estate as a strategic asset and corporate real estate as a strategic function. As a result of that shift, a new skill set is required for today’s corporate real estate executives. They are at the forefront of corporate social responsibility and sustainability initiatives and are leaders in the innovative workplace design movement aimed at improving worker productivity and wellbeing.

They also play a vital role in creating work experiences that aid in talent recruitment and retention. In competition for skilled people, organizations are vying for top talent in a highly transparent job market and becoming laser-focused on their external employment brand. Executives are embracing digital technologies to reinvent the employee experience, focusing on diversity and inclusion as a business strategy, and realizing that, without a strong learning culture, they will not succeed. Complicating the challenge further, the marketplace is in continuous flux, driven by new products and services, new technologies, and uncertain and unpredictable national and international political and economic shifts. The balance of power is shifting from the employer to the employee.

Years ago, corporations assumed people would work in any place provided; however, many realize that now they must create a “place” where people want to succeed and thrive. This notion has evolved from simply providing a desk and a chair, to a more holistic approach which addresses emotional, intellectual, physical, and virtual needs – among others. Many companies now view catered meals, onsite healthcare, attractive office spaces, modern technology, and flexible work programs as strategic business initiatives. These experiences are becoming part of a company’s culture and ultimately their brand.

Today’s students are tomorrow’s talent. In order for organizations to attract and retain future talent, more insight is needed. Understanding what experiences contribute to a student’s success can inform what companies might provide to help their employees – and their enterprises – succeed.
corenet

Exploring the right of way in New Zealand

Runstad Fellow and MSRE Candidate 2017 Genevieve Hale-Case kicks off a series of blog posts from the 2015-16 Runstad Affiliate Fellows as they share their experiences in the fair city of Auckland…

Fellows Auckland
Affiliate Fellows Joe David, Barbara Swift, Rick Mohler, Ben Broesamle, Amy Hartman, and Genevieve Hale-Case

The Runstad Fellows spent our spring break in Auckland, New Zealand diving deeper into questions of the right of way.  Auckland is a city that in many ways, is strikingly similar to Seattle. It is a city located on an isthmus of about the same age as Seattle. Auckland is a socially progressive city grappling with issues of rising housing costs, a growing population, the expansion of a transit network in a car-dependent city and the threat of natural disaster. In many ways, we felt right at home.

We spent a jam-packed week meeting with numerous members of Auckland Council, Auckland Transport, Auckland’s utility agency, developers, architects, artists and activists. After long days of meetings and tours we would reconvene in the living room of our AirBnB and spend the next several hours processing and compiling our notes from the day.  By about 11pm, we were all so tired we could barely string together a sentence.  Then we’d fall into bed, get up and do it all over again.

Of the many people who very generously gave us their time in Auckland, one in particular made a big impression on us. Darren Davis, a senior transportation planner at Auckland Transport, spent the better part of three days with our group. On our first full day in Auckland, Darren led us on a walking tour of the central city. Even though Darren stands about 5’6”, we had to work to keep up with his brisk pace.  We had to work even harder to keep up with the constant flow of information from his encyclopedic brain. Over the following days, Darren led us on a driving tour of Auckland’s suburbs, through an absolutely packed 3 hour presentation on the past present and future of Auckland Transportation planning, and finally to a happy hour full of the city’s hippest and smartest transit enthusiasts. Darren is a force of nature and we felt so fortunate to spend so much of our time with him.

Since returning, we’ve had a chance to come together in several longer work sessions, always over great food and drink, to distill our very full brains and notebooks into a short list of our biggest take-aways. Of course, you’ll have to stay tuned for the full report but in the meantime, here are a few things we loved and miss about Auckland:

– The flat white: Like a latte but better. The perfect ratio of espresso to milk. And there’s something about New Zealand milk…

– Cycletracks painted hot pink

– An IPA called “Dump the Trump”

– Seeing America’s Cup yachts up close

– Real-time transit maps on board every bus

– Impeccably designed city agency websites

– The car-stacker: straight out of a James Bond movie, a car elevator that dramatically reduces the cost of underground parking by eliminating the cost to condition garage space and using space much more efficiently.

 

Summer at the Runstad Center

 

Board, staff, faculty, alumni and current students are looking forward to summer 2016! We asked everyone to summarize their summer plans in three words (Some participants’ plans were so big they couldn’t only use three words!). Here is what your fellow Runstad peers are up to…

Laura Huntington, Runstad Affiliate Faculty:

Mentally somewhere else…

Mia Guo, MSRE Candidate 2017 :

Relaxing with family! 🙂

Matthew Ricci, MSRE Candidate 2017:

Sunshine, Wine, Friends

Genevieve Hale Case, MSRE/MUP Candidate 2017:

Internship, thesis, playing

Ed McGovern, Runstad Advisory Board Member and Affiliate Faculty:

Raising private equity

Sofia Dermisi, Faculty member:

“I am heading to Europe for the summer. On the first leg of my trip I will be representing UW/CBE in our new partnership with IREBS/University of Regensburg in Germany. I will also represent the American Real Estate Society as the elected Vice Program chair and UW/CBE at the European Real Estate Society conference in Germany presenting my recent research. Then I will be heading to Greece for some field research on the major migration crisis and the security concerns from mass population flows to Europe.”

Pat McCabe, Affiliate Faculty:

Family, Relax, Travel

Al Levine, Affiliate Faculty:

England w/37 UW students

AP Hurd, Runstad Affiliate Fellow and Affiliate Faculty:

Going to Quebec to spend time at a lake that is so clean you can drink the water. I plan to swim a lot and hone my talents as a baleen whale.

UW Commercial Real Estate Certificate Program 2016/2017 is Accepting Applications

 

 

 

 

 

The University of Washington’s Commercial Real Estate Certificate Program is beginning its 2016/2017 program, the 29th year of this extremely successful multidisciplinary professional education offering, on Thursday, September 29th. Members of the commercial real estate industry are highly encouraged to participate in the program to extend their own professional education, become more multidisciplinary, expand their network with other professionals and access a very broad faculty of local industry leaders. We are currently accepting applications for this program year and encourage you to spread the word among colleagues, employees, business associates and other professions that you think would gain value from and bring value to this broad industry-based professional, commercial real estate educational experience. Applications are due by 5:00 pm on Friday, August 26th. We have two upcoming info sessions this summer, and welcome interested, prospective students to attend. Here are the details:

Online Info Meeting: Wednesday, June 22nd

Details and registration here

12:00 – 1:00 pm

Online

Info Meeting: Tuesday, July 26th

Details and registration here

5:30 – 6:30 pm

University of Washington Downtown Seattle Location

Puget Sound Plaza

1325 Fourth Avenue

Seattle, WA 98101

The course website (Commercial Real Estate Certificate Program) provides information on the application process. If you have any questions, please feel free to contact Angela Jin at angelaj@htland.com.

Student and Alumni Spotlight

Our students are the heart of the Runstad Center. We love seeing our graduates move on to the next chapter of their lives, as well as bringing in the next round of future real estate leaders.  Meet three of our students: Scott Rasmussen, a recent graduate of the MSRE program, Brooke Friedlander, a recent graduate of the UW CRE Certificate program, and McKenzie Darr, an incoming MSRE student currently also pursuing a Master of Urban Planning degree.

Scott Rasmussen, MSRE Class of 2016

rasmussen_webScott Rasmussen didn’t expect to pursue a career in development. Following an interest in start-ups and real estate, he had worked at Zillow for five years before he decided to apply for a Masters of Science in Real Estate at the Runstad Center. A proud Seattle native, having a great real estate Masters program in town made his choice to apply to the Runstad Center MSRE program easier, but he is also a University of Oregon graduate. “I was glad to be accepted, even though I’m a Duck!” he laughs. Scott is now a 2016 MSRE Graduate who is thrilled to have completed the program, especially as he looks forward to what looks like a promising career ahead.

The real challenge, it seems, was when Scott was considering grad school and trying to land informational interviews. It was an eye-opening experience, when Scott officially became an MSRE student, to see the overwhelming support from the industry for the MSRE program. “It was hard to land a meeting when no one knows who you are or where you’re from. I don’t think anyone would look at me or give me opportunities without this program. It was a real catalyst to make a career change. Once I started the program, everyone I wanted to meet with said yes.” As a graduate, Scott is appreciative of the network he’s developed through the Runstad Center. “It was staggering to see the amount of industry support, and all the hiring opportunities that comes out of that.”

Scott began his degree believing that he wanted to land a career in investments or real estate syndication. However, after a class with George Rolfe, Scott’s attention turned towards development. “My favorite classes were any taught by George. Development exposed me to an area I didn’t know about. I really enjoyed the creative aspect of development.” His classes taught him how to run a pro forma and gave him a solid understanding of the financial side of real estate. “Chris Bitters’ class on appraisal fundamentals was incredibly useful. It’s information that eventually becomes second nature to you as you use it every day.” Scott was also exposed to the breadth of the real estate industry, and its numerous players and nuances. This realization hit early on during orientation week, when Scott and his cohort toured Seattle and met with the real estate starts of the Pacific Northwest. “Meeting these players and getting the inside scoop was fun and exciting. Walking through Seattle, I now feel like a participant instead of a member.”

The Runstad Center aims to provide students with balance of classroom theory and practical application. Scott’s experience as a Runstad student reflected this goal, as some of his most memorable highlights came from learning opportunities outside of the classroom. He was able to attend the ULI Annual Meeting, his trip fees entirely provided for by Runstad Center stakeholders. “I think it is rare to have that level of support. It created opportunities for students that might not have otherwise happened. It also allowed us to build our cohort outside of the classroom.” That level of interaction with his cohort was also a favorite part of Scott’s Runstad experience. “For instance, we got to work as one team for the NAIOP competition, outside of the classroom. We worked well together, and winning didn’t hurt either. I have fond memories of that.”

Scott’s outside of the classroom experience also included an internship at Avalon Bay, which has now turned into a full time career. Scott is on Avalon Bay’s development team, working on Esterra Park in Redmond, most notably on a 323-unit apartment near Microsoft. “This industry is so big and it takes a huge amount of collaboration and effort to make a project move ahead. The Runstad Center gave me the ability to have these types of conversations in a knowledgeable way.” Scott is excited by his career with Avalon Bay, and is looking forward to seeing Esterra Park come to fruition.

Congratulations on graduating and landing a great job, Scott!

Brooke Friedlander, UW CRE Certificate program class of 2016

Brooke 2

Brooke Friedlander, 2016 graduate of the UW Commercial Real Estate Certificate program (“UW CRE”), was inspired to go into real estate at a young age. “My dad, a builder and excavator, built our home when I was in fifth grade, and I got to help. He would look at properties, see what owners could do, and I loved that puzzle.” In college, Brooke wanted to pursue a career in development, but the UW had not yet established its real estate curriculum. Following her passion for design, Brooke earned a Masters in Architecture instead, believing that it could also lead to development work. She joined architecture firms focused on commercial development, and it was here that she began to work with the numerous other disciplines of real estate. Through her work, Brooke discovered that she particularly enjoyed working with developers, cementing her desire to pursue a career in development.

As the Runstad Center and the Masters in Real Estate program developed over the past few years, Brooke contemplated working towards a second Masters. However, she already had a Masters degree, a solid career with LMN Architects, and she was pregnant with her first child. Pursuing another Masters would have been a significant commitment and investment, but Brooke was determined to find the best option towards advancing her career in the way she wanted to. “Having spoken with a number of people who had taken the UW CRE program, Runstad Graduate program, and those who were part of the industry, I was excited by the growth and expansion of the industry.” Brooke decided to apply for the UW CRE program at the UW, hoping to build her knowledge base and understanding of the commercial real estate industry. Through her experience, she already knew that those who work in Commercial Real Estate came from distinct disciplines. “I wanted to understand the many roles in the industry. UWCRE showed me how many players contribute to any project being successful.

During the three quarter program, Brooke grew her network by getting to know her peers and by meeting different speakers on each night of the program. “UW CRE selected exceptional speakers, as well as really enjoyable classmates. We had a great group of people from various backgrounds in the course. I hope to have the opportunity to work with many of them again.” Brooke sees development as a multi-faceted process, and she was excited to meet people who, like her, enjoyed that level of complexity. With her development project team, Brooke was able to approach a project from a developer role while supporting her team with her background in architecture. This exploration was challenging, but she wanted to learn as much as possible, and her team collectively wanted to demonstrate value in their project. Through solid teamwork, they delivered an impressive presentation of their project: the rehab of an urban infill site in Belltown. All three judges gave her team’s presentation top marks.

Just before fall term started, Brooke became a mom. As public focus turns towards identifying appropriate maternity and paternity leave and support, Brooke was glad to find a supportive cohort at the UW CRE. “Our son was born two weeks before class began, and as a new mom I was uncertain of how I may be perceived.  However, a fellow classmate and his wife had their third child in the winter, and another found out she was pregnant with their second in spring term. It was great to see careers and families advancing on both sides because of supportive partners.” In addition taking the certificate program and transitioning into motherhood, Brooke also secured a new job as Entitlement Manager at Isola Homes, where she works with a broad range of industry professionals from feasibility through entitlement. She is thrilled that her career is moving in the direction that she had hoped for, and relishes the new challenges she encounters every day.

In reflecting on the past year and the numerous life changes she encountered, Brooke’s upbeat and optimistic enthusiasm shines through. “The UW CRE program allows those who may otherwise not be able to enter the industry to gain incredible exposure and knowledge – and possibly a career change. The industry is expanding and becoming more inclusive, and I applaud UW CRE for widening the opening for diversity.”

McKenzie Darr, MSRE/MUP Candidate 2017

mckenziedarr

Originally from Santa Clara, California, McKenzie Darr barely has time between school, research, and work to explore a new city. It is important to her, however, that she get to know Seattle as quickly as possible. After all, while exploring grad school options, McKenzie’s decision was heavily tied to the choice of city. “I wanted to be in a more innovative and progressive city that is actively working on projects. I could move to a city that is just starting to think about big issues like transportation, for example, or I could move to Seattle where plans are already in place and moving forward. That’s exciting to me.” McKenzie has just completed her first year of her Masters in Urban Planning, but that’s not nearly enough for this ambitious, future industry leader. In Fall 2016, McKenzie is looking forward to starting her second year as an Urban Planning student, in addition to pursing her Masters in Real Estate as a first year student.

McKenzie’s passion for urban planning and real estate was largely born out of a job at the City of Santa Clara’s Planning & Inspection Department in the Building Inspection Division where she worked with a broad spectrum of real estate professionals on their development projects, the permitting process and building inspection. Through this position, McKenzie observed a disconnect between developers’ goals and public processes. She had recognized similar issues while on philanthropic trips to India, where government development plans did not appropriately address the needs of the general population.  These experiences all led to a personal focus on urban planning as a bigger vision and a desire to understand what developers and community want. Upon coming to Seattle, McKenzie participated in the Runstad Center’s orientation week, where she began meeting with local industry leaders and learning more about the Seattle market. This orientation week provided a glimpse into the practical application of real estate and urban planning issues, which bolstered her desire to pursue both Urban Planning and Real Estate Degrees. “Planning is theoretical and worth understanding, but it’s not the full picture, and that’s where real estate comes in. If I understand both the public and the private sides, I can be a more effective player.”

McKenzie’s first year as an Urban Planning student was challenging but immensely rewarding. As a newcomer to Seattle, McKenzie felt the need to catch up to her peers who grew up in Seattle and already knew the market. “Luckily, Seattle is changing so quickly that we all need to work to stay up to date. I’m just trying to be a sponge and learn as much as I can. It’s been fascinating!” In her first year, McKenzie has participated in numerous property tours, all of which have helped her and her cohort stay ahead of the learning curve.

McKenzie’s focus during her first year was not only at a local level, however. She conducted research under Himanshu Grover at the Institute for Hazards Mitigation Research and Planning, studying the aftermath of the April 2015 Nepal earthquake. McKenzie scoured over 800 articles from local Nepalese sources documenting community conversations and observations of relief support. “I enjoyed it because we recognized a perspective that is not often taken. We run into this in planning frequently: how do you effectively do community outreach? How do you make that voice heard when there are so many barriers to access? I learned so much from this research project, including what goes into academic research (which is good prep for my upcoming thesis). Research also gave me a way to be involved.”

This summer, McKenzie will be returning to Santa Clara’s Building Inspection Division as a summer planning intern. She would have loved to stay in Seattle for the summer, as she is quickly becoming a caffeine aficionado and enjoys sunny days at local Seattle parks, but felt she would be the most effective in Santa Clara. “Summer internships are hard because you need to spend time getting to know a new organization and it’s over before you know it. At Santa Clara, I know the system and I can get started right away, this time with a better sense for urban planning.”

McKenzie is looking forward to her second year at the UW, and she is excited to shift her focus from planning to real estate. “I’m looking forward to seeing how they come together, and I would love to see more integration between the two disciplines. I’m excited to gain more knowledge and context, and I’m excited to have another cohort to work with.”

 

Runstad Center Student Statistics

For the 2016-17 academic year, the MSRE program currently has 18 incoming students: 8 international, 9 domestic, and 1 visiting graduate student from the University of Regensburg.  The College of Built Environments MS in Real Estate and the International Real Estate Business School, University of Regensburg, Germany have formed a dual Master’s degree agreement. A select number of students from the University of Regensburg will be accepted as UW/MSRE students after completing their first year of studies at the University of Regensburg.  The first student to commence this dual program will be arriving this coming fall 2016.   We observe a rolling application process and expect a class of greater than 20. 39 students graduated from the UW Commercial Real Estate Certificate program in 2016. We expect a 2016/2017 class of 40 students.

Board Chair Anne Lawler and her burmese mt. dog Kibo meet the students for a scoop at Mora's

Congratulations, MSRE Class of 2016!

On the evening of June 9th, we celebrated the Class of 2016 on top of the magnificent Russell Investment Center. 18 students were honored on this special evening.  It was a bittersweet affair, as we were not only saying goodbye to our graduates but also to George Rolfe, who is retiring this year, and Chris Bitter, who is leaving the Runstad Center to pursue other interests. This summer Chris will be presenting a paper titled “The Ratings Game: Scoring Washington Reds,” at the American Association of Wine Economist’s Annual Meeting in Bordeaux France, June 21-25. The paper explores the level of consensus in wine ratings across prominent critics and the extent to which differences in scoring can be explained by subjective preferences, and addresses the implications of “buying based on points” to both wine consumers and producers. We will greatly miss George and Chris and all they have done for the MSRE program over the years.

Here are some pictures from the festivities…

 

George Rolfe Retires

On Thursday, May 26th, 2016, Runstad Center staff, faculty, board, alumni and current students gathered together to celebrate George Rolfe’s retirement and his venerable career. The soiree was held at the beautiful Melrose Market Studio in Capitol Hill.

The evening was filled with laughter and sentimental moments. Peter Orser, the event’s MC, began the evening by sharing that Mayor Ed Murray had proclaimed it George Rolfe Day:

WHEREAS, George was appointed in 1973 as the first Director of the Pike Place Market Public Development Authority (PDA) and, in this capacity, played a significant and crucial role in the economic revitalization of the iconic Pike Place Market by managing the entire rehabilitation process without ever closing the Market; and

WHEREAS, George was instrumental in making Pike Place Market the vibrant, urban space it is today, leading efforts to redirect automobile traffic in the Market and pave the streets with pedestrian-friendly brick, and working with the City of Seattle to create the first pedestrian zone; and

WHEREAS, under George’s direction, the PDA initiated a plan to rebuild hundreds of low income housing units, many of which today support the Market’s over 450 residents; and

WHEREAS, George was a pioneer in real estate education, teaching real estate before it was formally recognized as an academic discipline and eventually shaping the Runstad Center for Real Estate Studies, a leading Masters program at the University of Washington; and

WHEREAS, since 1985, George has been highly regarded as a Professor of Urban Design and Planning, Architecture at the College of Built Environments at the University of Washington, well known among his students for bringing practical, real life application of coursework into his classes; and

WHEREAS, in 1988, George Rolfe played a pivotal role in structuring the Commercial Real Estate Certificate Program at the University of Washington, enhancing educational programs currently available to working professionals; and

WHEREAS, he has, as an educator, mentor, friend and industry leader, challenged, inspired and positively influenced thousands of students who continue to actively impact the local, statewide and global environments across many disciplines, including construction management, urban and city planning, architecture and landscape architecture.

NOW, THEREFORE, I, EDWARD B. MURRAY, MAYOR OF SEATTLE, DO HEREBY PROCLAIM MAY 26, 2016 TO BE GEORGE ROLFE DAY

George was then also gifted a framed letter from President Ana Mari Cauce and Provost and Executive Vice President Gerald Baldasty, who also recognized his career and legacy in a letter of thanks:

“Dear George,

As you embark on your well-deserved retirement, I want to express our deep appreciation for your 32 years of distinguished service to the University of Washington. As a member of our faculty, you have had a positive impact on many students whose lives were changed through engagement with you. You were a pioneer in developing real estate education at a time when real estate was not yet fully recognized as an academic discipline. You earned a reputation for being a demanding professor, but one whose students say has had the greatest impact on shaping their careers. Our graduates have gone on to become leaders in the community, and all have George Rolfe stories to tell based on their memorable experiences in your classes.

You have been an effective collaborator with local real estate industry leaders in the creation of the Runstad Center for Real Estate Studies and its highly regarded master’s degree program. We are proud to have had you as a colleague and wish you the best as you transition on to the next phase of your life. The University and its alumni will be forever grateful for your long distinguished service on our faculty.

Sincerely,

Ana Mari Cauce
Gerald Baldasty

Current and former students then shared their best memories and “George-isms” in a video clip of complied selfies. The individual clips ranged from informative to cheesy, from serious to outrageous, but all celebrated the impact that George has had on the growing real estate community. While students may bemoan the difficulty of George’s class, or the sheer amount of work, they are more excited and spurred on by what they learn from George. This is reflected in George’s enthusiasm for teaching. “It’s like watching your child be born, or watching your child grow up.  Interacting with students who are anxious and hungry to learn, that work hard at it, that get insights into what you’re talking about and push back and challenge me to think. That kind of intellectual and emotional connection is what teaching is all about, in my mind.  It’s why I get up in the morning.”

We want to send a heartfelt thanks to all of our wonderful sponsors who helped make George’s party a night to remember:

Metzler Real Estate
Lake Union Partners
Vulcan
The Wolff Company
Revolve Development
Heartland
Martin Selig Real Estate
Trammell Crow
Al Levine
Liz Dunn
Andrew Brand
Alan Byers
Val Thomas
Doug Larson
Campbell Mathewson

Here are some photos from the evening:

Airbnb regulations, do we need them?

Last Tuesday, Seattle City Council announced they will be introducing legislation to regulate the operation of short term residential sites such as Airbnb and VRBO.  Peter Orser weighs in with the Seattle Weekly on the debate. Read the story here